campaign celebrates LBGT
Additionally, 50% of non-LGBT+ self-identified allies will withdraw support from brands that fail to provide inclusive advertising. So, to inspire your efforts, here's a list of three Pride marketing campaigns from the past few years that went beyond the rainbow, showed what they were really like and delivered real substance. "I've been embraced by a new community. That's what happens when you finally get honest about who you are; you find people who are just like you.” - Chaz Bono, American writer, musician and actor 1. Absolut: The Chosen Family benin number dataset As a long-time ally (since 1980) and supporter of the LBGT+ community, Absolut has always delivered on this with its vibrant and meaningful Pride marketing campaigns. Its recent “Chosen Family” initiative is no exception. Led by the clear and profound tagline “Honor Your Chosen Family,” this sharp and visually stunning Pride + Strong ties in the community.
By collaborating with creatives and artists from the LBGT+ community, Absolut found the right tone and message. As well as the wide-ranging partnership, what makes this campaign even more poignant is that it is part of a wider ongoing effort to fight for LBGT+ rights. As a key part of the brand’s Out and Open plan, this cohesive multi-channel campaign delivers cohesion, authenticity and equal parts meaning.
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