How can your product

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Choose one or more of the goals we've mentioned to start your social media planning. They are the ones who will guide your decisions. When setting your goals, you should know what metrics or KPIs you should monitor to see if you are on the right path. If you want sales, for example, you need to track conversions on your site. Therefore, consider that aspect in your planning. Create a buyer persona The buyer persona is also one of the pillars of Marketing on social networks. Maybe you already have a defined target audience for your Marketing strategies, right.


Did you know: you need to talk to people of a certain gender; in a certain Phone Number List age group; who live in a certain place; who have certain habits in common, for example that they enjoy sports. But you already know: How to talk to these people? In what channels do they inform themselves and interact with others? What formats do you use to consume content (texts, videos, audio, etc.)? At what times of the day do you use social networks? What are their interests that you can help with? What are your needs and questions in life.





How can your product and experience be useful to them? These are the questions that this fictitious profile, prepared based on the information of your real clients, will answer. It is with the buyer person of your company that your content will be communicated. Although the target audience is important to drive your Marketing decisions, it is superficial, generic and does not delve into human behavior. However, on social networks you interact with individuals and you need to know them more in depth to establish real communication. This is precisely what the buyer persona is for.