What is important is the content creator's EAT

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So digging deeper and addressing brand awareness and reputation in a way that search engines can recognize is a great way to address EAT. We'll also work on better answers to questions about core updates (or Amit Singhal's questions about pandas or Stanford University's web reliability guidelines ), which can be found in Google's blog post. , is a way to improve EAT. Obtaining links and mentions from authoritative websites in your industry is also an important way to improve your EAT. Links are closely related to page rank, credibility, and authority. Even mentions without links can help Google discover information about your entity . The information will also help you learn more about your business. Sometimes adding links to authoritative information sources can help the content answer YMYL-related queries and improve its credibility. For other websites, an EAT-based strategy might start with schema markup to help Google understand the entities in your content and how they are related.

In other words, there are many ways to improve EAT. Take a look at the above paragraph taken from the quality guidelines. Based on this paragraph, let's list some EAT-related advice that may help improve the quality of your client's pages. In the case of medical or financial content, it should be created by experts and updated Belgium Phone Number Data regularly as new information becomes available. Do not post false information or information that contradicts the opinions of experts on your website. If you must post the information, we recommend moving it to a dedicated folder or subdomain. Include all authoritative and reliable references, if any. Determine which areas Google recognizes as YMYL and which areas it does not recognize as YMYL.




For such pages, consider the author's expertise and the use of reference information. Compare your pages with those of competing sites that appear in search results to see if they are demonstrating EAT in a way that you can also use as a reference. For example, if the articles ranking high for the keyword you're targeting are written by a specialist, and your article isn't written by a specialist, it's difficult to rank higher than your competitors. right. In some cases, adding an expert review is enough for Google to determine that it's written by the right author. We believe that Google's algorithms will be able to determine whether content is written by experts and is factual.