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Ttry to ensure that the message is clear and understandable to our recipient. At this point, it is worth recalling the concept of the "curse of knowledge", which can often accompany people responsible for brand activities. When we deal with a given issue on a daily basis, it seems to us that basic information is unnecessary to communicate. Meanwhile, operating in the social media industry.
We are constantly trying to explain to our clients the meaning of, for example, the concept of "bio on Instagram". As evidenced by the top position in terms of clicks in the #samnectar cycle. This does not mean, however, that messages C Level Contact List should only revolve around simple, basic concepts. You can adopt the "general to specific" principle and deepen the content or make the level of advancement dependent, for example, on the medium in which you serve it.

For example, in our posts we precisely explain what will happen if customers do not implement Google Analyctics 4, while in InstaStories we expand the topic and answer detailed questions from the community, including: “What is the difference between Google Universal and GA4?” Beeffective brand communication on Facebook and Instagram Grammar guidelines Going even further, when it comes to specific tone of voice guidelines.
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