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Most products that use Amazon logistics will be displayed first. This is related to the shopping habits of Amazon buyers. Most Amazon buyers are accustomed to using the cash on delivery function, and Amazon has been promoting its FBA user experience and encouraging third-party sellers to enter warehousing and use FBA. Therefore, Amazon will definitely support products using Amazon Logistics in search rankings. 1. Key indicators that affect Amazon product search rankings and category rankings Sales volume, praise rate and performance indicators, the higher the comprehensive score of the three, the higher the search ranking. Sales volume : Directly affects Amazon sales.
The higher the sales volume, the Turkey Email List gher the ranking. Positive rating : Amazon pays attention to the user reputation of its products and has its own evaluation system. Performance : Includes two categories: Amazon policy indicators and performance indicators. This includes many aspects, such as buyer feedback, refund rate, order defect rate, etc. 1. Category relevance: This directly affects the category ranking. There are many attributes to choose from under each product category on Amazon, so when a new product is put on the shelves, we need to fill in the product attributes, such as product brand, color attributes, product features, size attributes, materials, etc.
In the past, Amazon could set up two nodes when uploading products. Under the new rules, only one category node can be set up, so it is important to select the category node where the product is located. 2. Search relevance: in the search keywords 3. Search keywords: Make full use of the 5 search keywords of the product, style keywords, material keywords, etc. This is very helpful for search rankings. 2. Evaluation system related to ranking 1.
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發表於 2024-2-14 17:26:21