If organic traffic is going up,

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You’re doing something right. You can track this in GSC for free. If you don’t have access to GSC, sign up for a free Ahrefs Webmaster Tools (AWT) account. Then plug your domain into Site Explorer for an estimate. Estimated organic search traffic trend via Ahrefs' Site Explorer Keyword rankings If rankings are on the rise for your target keywords, that’s another sign that you’re doing something right. You can track average keyword rankings for free in GSC. If you want more accurate tracking, you’ll need a rank tracking tool like Ahrefs’ Rank Tracker. Rank tracking in Ahrefs' Rank Tracker DID YOU KNOW? Organic traffic and keyword rankings are “vanity metrics.” There’s no harm in keeping an eye on them, but they often bear no relationship with marketing or business goals. It’s much better to track metrics that have actual business impact.

We cover two of these below. Visibility This metric in Ahrefs’ Rank Tracker shows what percentage indian phone number of all clicks for the tracked keywords land on your website. Visibility in Ahrefs' Rank Tracker For example, let’s say you track one keyword, and all the top positions in Google are occupied by pages on your website. Because your website gets all possible traffic from that keyword, your Visibility is 100%. Now let’s say your website only occupies one spot in Google, with the rest occupied by competitors. Because some clicks go to other websites, your Visibility is lower than 100%. If your Visibility is increasing, this is yet another good sign your SEO is on the right track. Key takeaways SEO is the process of growing a website’s organic search traffic. You do this by ranking in organic search results. SEO is important because you’re unlikely to rank well without it.



Ranking high gets you free, passive, and consistent traffic month after month. SEO involves keyword research, content creation, on-page SEO, link building, and technical SEO. Doing SEO is much easier when your website is properly set up for SEO success. Google will usually find and index your website on its own, but you can sometimes speed the process up by submitting your sitemap. References “SEO Benefits of New Top Level Domains (nTLDs)?”. Search Engine Journal. 5th December 2020. Retrieved 17th August 2022 “Search Engine Optimization (SEO) Starter Guide”. Google. Retrieved 17th August 2022 “How Mobile Search Connects Consumers to Stores”. Google. May 24th 2016. Retrieved 17th August 2022 “Helping users easily access content on mobile”. Google.