This is because B2B buyers absolutely

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Also known as a use case or success story, it is a very popular B2B content format because it allows you to demonstrate the benefits of using a product or service in a more subtle way. Case studies can be written content or in video format. It typically presents the problem your customers faced, their experience using your solution, and the (awesome!) results they obtained.


Effective B2B Content B2B case studies often perform better deutschland phone number than other content formats.  love case studies. A 2018 study from the Content Marketing Institute found that 79% of B2B buyers have read at least one customer case study in the past year. Not only will your potential clients actively seek out case studies, they will also take the time to research them. Therefore, a good customer case study can both grab the attention of potential customers and be actively read.




A Harvard Business Review study found that the average completion rate for customer case studies was 83%. According to a 2018 report from Demand Gen, 64% of B2B professionals also share case studies with colleagues. These numbers give you an idea of your case study’s potential to attract potential clients. But to better understand this performance, let's see how they achieve it.