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The latter can, for example, be historical competitors whose online weight is not relevant to your business. In fact, the most authoritative name is not necessarily the one best positioned and visible online. In fact, you will often be surprised by the presence of new or smaller businesses than yours that in just a few years have achieved great visibility thanks to well-targeted Digital Marketing actions. Furthermore, by taking advantage of the study of competitors, one can understand how the market is moving , who the players in the sector are, how they take care of SEO, what keywords they position themselves for and what additional promotional tools they use (Social, Google Ads). From this, depending on the type of work to be carried out, it is possible to start doing Keyword Research and studying the topics, keywords and related research intentions, which will be useful for future activities.
On Site SEO Analysis On Site SEO takes into consideration all aspects related to the site code and its contents. In particular: study of the site's architecture site speed presence of significant errors internal linking technical aspects (SSL management, alternate hreflang, canonical etc etc) study of contents (quality, depth of texts, quantity, study of Search Intent etc) On page SEO organization (header tag, title, description etc etc) Off Page SEO Analysis In this phase of SEO consultancy, the incoming links to the site are analyzed and their quality and quantity is verified. The study of backlinks is useful for understanding: if the site has valuable Cambodia Phone Number Data content and is therefore linked naturally whether Link Building activities have been carried out in order to increase authority if intentional (negative SEO) or unwanted activities have been carried out that are affecting the traffic and authority of your web project Through the use of external tools such as Ahref or Sem Rush or internal ones such as Search Console and Google Analytics.

The data is cross-referenced to create a complete overview. everything online is trackable and your site should at least have Google Analytics code to track visits and user behavior. SEO statistical analysis In this phase of the audit the SEO Specialist will analyze the data to understand: how many users visit the site and how long they spend there what are the major traffic channels whether your site converts (you should always monitor conversion tracking via events and/or goals) the performance of the site itself over time This data will then be cross-referenced with that of Google Search Console which provides in-depth data on the site's indexing status, errors, new Web Vitals parameters, queries and incoming links.
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