|
Source: Google Blog In my opinion, Google will beat Microsoft in terms of usability. An example here, and for me this is the best update, I can send images in my prompts (GIF above), which is still not possible to do with ChatGPT. Other than that, let me highlight three improvements that will impact the life of marketers: Better summarization – Bard’s most recent update has been tweaked to produce even more concise summaries. This is advantageous for users who want to get a quick overview of the topic, streamlining their routine. Increased visibility for sourced content – one of the concerns of content producers is precisely the fact that artificial intelligence steals space from the source.
This update allows users to more easily identify and navigate to the source of information used in a response. Global expansion – Google’s chatbot is expanding its global presence, reducing its waiting list and adding more languages and America Mobile Number List countries to its service. Finally, in Google’s official announcement, Vice President and General Manager for Google Assistant and Bard, S is still news for Google Bard: “Connecting amazing Google tools and services across the web to help you make and build anything you can imagine through fluid collaboration with our most powerful large language models (LLM).”

What will the future of SEO look like? I asked this question to ChatGPT and it didn’t give me anything much different from what we are already experiencing or talking about here at Rock Content. I want to go beyond voice search, semantic search and user experience. The title question here has to do specifically with the AI tools that are emerging. And the only truth I can bring is: we SEO professionals will figure it out. I was even talking about it yesterday with Vitor Peçanha, one of Rock Content’s co-founders, that it is not new that marketing has been molding itself to consumer buying behavior.
|
|