PPC and to help you

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When is it best to use PPC in your digital strategy? There is no denying that organic search is relevant to any long-term strategy. But there are times when it is better to invest in PPC to reap the results. See when to do it. Sell ​​immediately The great advantage of  is the generation of organic traffic , which allows you to sell for a long time to the same audience without having to reinvest the same amount each time. It turns out that this takes much more time than using sponsored links. So if you want to sell immediately, PPC is the best way. The return is not as sustainable as , but nothing stops you from following this path until organic strategies start to take effect.

Strengthen the brand in the short term As we have seen, PPC ads Phone Number List can increase brand recognition by up to 80%. Therefore, the same principle of immediate sale applies here. If you need to quickly build credibility and recognition to start a project from scratch, betting only on organic content may not be the best option. The mere fact that the public sees your brand constantly will create the impression that your brand is strong in the market and, at the very least, will attract initial attention. What is clear here is that there is not necessarily a fight between  and PPC. The key is knowing how much to use each to get the best of both worlds. Now you have a lot of relevant information to guide this important strategic decision.





One of the most complete tools that you can use in your traffic generation strategy, both for PPC and to help you with  planning, is Google Ads. Download our complete Google Ads guide!Marketing Plan: how to do all the stages of your planning and obtain real results for your brand The Marketing Plan works as a guide to achieve your objectives and contribute to the growth of your company. But it can't just be a document forgotten in a drawer — it must be put into practice in the team's daily life. Therefore, in this post we will teach you how to build an efficient plan! Jesus Cardenas read Know the stages to create an impeccable marketing plan for your company .