As the data shows, this appears to encourage users

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more time to decide what to do next when searching on mobile. This could be explained by the fact that they use a smaller screen: it takes longer to scroll through the results offered by Google. Here is the comparison with the results obtained on the computer: Breakdown of decision-making time between mobile and desktop searches Distribution of time needed for decision-making between mobile and desktop searches  Semrush study on zero-clicks This would appear to correspond to the ease of browsing additional results on mobile.

It's pretty easy, especially with Google's semi-infinite scrolling, to scroll South Korea WhatsApp Phone Numbers through more results on mobile than on desktop.  to view more results on mobile than on desktop, further weakening the parity between ranking in the same position on desktop and mobile. What are the main trends emerging from mobile data? The distribution of clicks is a little different on mobile: the share of zero-clicks is 57%. The percentage of paid clicks is quite low, only 0.02%. The total number of clicks on Google is lower here than on desktop, but keyword changes are more frequent: Distribution of Google Search CTRs from mobile users in the Semrush sample Distribution of Google Search CTRs from mobile users in the Semrush sample.



Semrush Zero-Click Study It appears that due to the trend toward seeing more results on mobile, the power of Google's URL-less SERP features is diminishing. In other words, as users see additional results andor move off the top of the SERP because scrolling down is so easy, they tend to ignore SERP features that directly present them with the answer to their request. The appeal of features that respond directly to a request is therefore less on mobile. This could be because users who scroll through SERP features simply don't return to them. Whatever the reason, this suggests that the limited.