The moment they enter our website until they complete their objective

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User Experience Disciplines ProductPlan Within AI (AI in English), we find numerous areas of work: Organization : it is the definition of the navigation structure of the web; decide, for example, how many categories or items there will be in the main menu, how many subcategories, etc. focuses on defining the content itself and the tags or terminology used for each page. It will be necessary to decide whether to name the category “Science Fiction books” or just “Science Fiction. They are trying to complete a task (buy a book) They are simply passing the time (watching the news of the day) In addition to the objective, users also search for information differently depending on their needs.

Hierarchies : defines the relationship between each of the elements or contents; which should be the main category and which should be subcategorie Brazil Mobile Number List  Navigation : it is the determination of the flow through which a user navigates from the moment they enter our website until they complete their objective. It also includes the design of the navigation elements, their location on the web, etc. Content strategy : focuses on defining the content itself and the tags or terminology used for each page. It will be necessary to decide whether to name the category “Science Fiction books” or just “Science Fiction. They are trying to complete a task (buy a book) They are simply passing the time (watching the news of the day) In addition to the objective, users also search for information differently depending on their needs.



Taxonomy : it is the task of labeling all the resources and elements on our website (articles, photos, videos, etc. to create a large inventory of content so that the user can find them. All these tasks make up the Information Architecture. In this article, we will mainly focus on Organization and Hierarchy. First of all, who is our user and why are they visiting us? Each of us searches online in a very different way... We use different words or vocabulary for the same product, we categorize or group products according to our particular mental models and we start from a different context.