You have to do this yourself for

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Your website - in this example, I'm deliberately foregoing the double opt-in procedure, which I would otherwise of course recommend. A normal user who wants to register for the newsletter always has to go through the following steps. As a webmaster, it is necessary to know these steps exactly in order to be able to create the corresponding goals later. Define project details Define goal details for a newsletter subscription At this point you can also set a value for the new goal. If you do this, you shouldn't just assign any value, but rather proceed systematically.

You can use the goal value even if you don't sell anything and your pages are Special Data not monetized. In later analyses, you can find out the pages with the highest value for you - i.e. the number of goal completions * value of the corresponding goal. To do this, first create an overview of all the goals you have on your side and assign sensible priorities. That could then look something like this: Goals with priority Possible goals and their priorities In the next step, you expand the table to include the “Target Value” column. To keep the whole thing as simple and comprehensible as possible, it's best to use values ​​between 1 and 10, where 10 is the highest value for the most important goal.



Of course, you can also go higher on this scale, for example up to 100. Goals with priority and value Possible goals with priorities and goal value Last but not least, click on “Save” and your goal is now active . Please note at this point that the goal you have just set up will only be tracked from the time you activated it - so you cannot complete goals retroactively for the past . You can find out how you can check whether the new goal is working correctly further down in this article .