outlet for concerns and realizations

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Want to go further? That’s good, the experts from our data marketing and web analysis agency have produced this guide for you which will give you all the keys to implementing an Analytics strategy that serves your business! Did you know that search engines are involved in more than 80% of conversions, regardless of the purchasing journey? Whether it is natural referencing or paid referencing , search engines are an essential audience crossroads on digital, and often act as the first and last part of search. Search engines: what place in the decision-making process? Search engines first allow the Internet user to obtain information to verify the relevance or feasibility of the project along two axes: I'm stimulated by a topic (and want to know more) I have a concern (and I'm looking into it). It is at the time of the initial investigation that the Internet user can browse different sites, but also consult reviews .

When leaving the engines, it goes into the active search Korea Phone Number Data phase and will try to find out who is the cheapest, the most reputable or the closest (local need). During this second phase of investigation, search engines become the. You should also know that search engines are an important landing point for non-digital products : thus, even if the URL of your website is cited in your media campaigns (posters, radio, TV, press), it is often on Google that the query is made. However, given that Google has tolerated the purchase of competing brands for years, it is necessary to activate paid referencing (SEA) to ensure that it captures the traffic generated by branding actions, and thus have the guarantee of always appear in first position on its brand.



The SEA thus becomes the receptacle of media campaigns. Above all, it has a strong necessity: you can, for example, only be in fifth position for your brand in natural referencing, and have the first four places monopolized by the competition. We then lose the contribution of branding , which spills over to digital in the seconds following the stimulation. SEO is the receptacle of non-media, and SEA is necessary to regain and maintain the first position on your own brand.