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The terminology is not perfectly chosen Although local search queries are described by Google as “visit in person”, they do not always lead to a location visit (e.g. “have pizza delivered”). Even if there are not necessarily costs associated with this, commercial/transactional “do” search queries also include: “website check” “Install Firefox” “meme generator” 2. Almost every search term mixes different types of intent The “barbecue” example from the introduction shows that search terms can be multidimensional in their search intent. This is usually the case.
Leaving insects aside, different types of intention mix when grilling in the sense HK Phone Number of barbecue: Informational: get information about grilling, read grilling recipes Transactional: Buy grills, order recipe books, watch videos on the topic of grilling Local: Visit a grill restaurant, have grilled food delivered As an SEO agency , we design our web pages and those of our customers so that they meet the search intent of the target group. If different types of search intent are mixed in the Google search hit list for a specific keyword, we can launch a “hybrid page” that has a multidimensional effect. Or we make a conscious decision to focus on one type of intent (e.g. informational ) and can assess the consequences.
However, completely ignoring the search intention and its types would in many cases mean: “missing the topic” - and the pages cannot rank. 3. The distinction between user intent is unclear There are differing opinions on the question of whether a distinction should be made between the terms “user intention” and “search intention” or not. Some sources understand user intention as the end goal that the user has in mind at the beginning of his search (e.g. buying an inexpensive grill). behind the respective intermediate steps (e.g. finding out about different grills, deciding between gas grills and charcoal grills, comparing certain types of charcoal grills, etc.).
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發表於 2024-3-14 12:47:53